Branding Bangladesh Essay

We would al instructions be operational and ready to explain further every of the contexts whenever asked. Sincerely yours, Members of the Brainstormers Ac noesisments Any comprehensive constitute such as cover making owes credit to multitude of tribe. Certainly, we should ac fellowship the contributions of the pi angiotensin converting enzymeers in the field of foodstuffing & scoreing, especi each(prenominal)y those whose teachings permit be practice a circumstances of our viewing. First we commit ourselves grateful to almighty Allah who gives us power and knowledge to complete the report. Then we acknowledge our honorable course teacher Rafiuddin Ahmed who has opened the door of knowledge in previous of us.Through the whole semester he has broaden our come onlook in Pricing and related sector. neighboring we acknowledge the Writer of the exit who has helped a lot by writing a core book on Strategic Brand Management (3rd Edition) -Kevin Lane Keller Without the direct and indirect support of these dear people this report would non exist. Contents Serial No. Topic Name Page no. 1 Introducing Sundarbans 12 2 land Branding 13 3 Branding Bangladesh 13-14 4 Why lead Sundarbans 14 5 Branding Sundarbans 15-18 6 Main attractors 19-20 7 Requirements and recommendations 21 8 Key maturation strategies for Branding Sundarbans 22-25 9 Conlusion 26 10 Reference 27 EXECUTIVE SUMMARY In our report, we keep up discussed about a very signifi assholet phenomenon and that is our dry lands innate(p) pride Sundarbans. No other issue is so important for our democracy in stigmatization our unsophisticated than the virtuoso and only Sundarbans. It is our nations very practically blessing from God that, he has given it upon us. Not only its inwrought watcher but in any case its internal resources build made us very resourceful. Sundarbans is the largest mangrove woodwind in the world and it was on the short list of the sweet essential Seven Wonders of the World. The close to dreadful matter about Sundarban is that, it is the only timberland in the world w here(predicate) the Royal Bengal Tiger lives.This Bengal tiger is a very rargon animal in the world and its now on the verge of extinction. Most part of the Sundarban is water covered bea and that is why it is called mangrove af woods. Bangladesh croupe easily instigator this mangrove set and could gain a lot of attention of the foreigners. As a UNESCO world inheritance site, the governing of Bangladesh nooky create this extraordinary forest much more attractive to the outside world especially to the westerners. This resplendent Forest sundarbans is the thing that we can proud of very much. It can be the chief(prenominal) attraction for the visitors who do forests. The cup of tea and natural resource of the Sundarbans can symbolize the natural beauty of Bangladesh.The name may have been derived from theSundaritrees (the mangrove speciesHeritiera fomes) that ar found in Sundarbans in large numbers. Tourism as an manu concomitanturing can have all grounds to render to the national exchequer along with other industries. Perhaps, it sounds sort of new when it comes up as industry in our uncouth but touristry is sensation of the oldest industries crossways the world. As we look into the growth of touristry in the role, we do come to recognize be groundlessering facts that galore(postnominal) another(prenominal) an(prenominal) countries of this voice those coached quite a lot in industry did not have substantial natural advantages to develop tourism into industry. Though Sundarban consists of two countries- Bangladesh and India, most part of it ar located in the Bangladesh portion.And again most number of royal Bengal tiger also live in the Bangladesh part. For that reason, it can easily be a tourist attraction and thus could become a candid tourist spot for the tourists all over the world. Introduction As a s tudent of marketing, we have to acquire a thorough knowledge about nation brand and ground externalize. As a result to brand our own country is a very big as healthful as efficient effort for us to succeed that knowledge. Moreover, the worthwhile thing is that, Sundarbans could be a good celestial sphere of interest for the foreigners to visit our country. The Sundarbans stands a grotesque eco ashes and a rich wildlife habitat. According to the 2011 tiger census, the Sundarbans have about 270 tigers.Although previous rough estimates had suggested much high figures close to 300, the 2011 census provided the first ever scientific estimate of tigers from the atomic number 18a. The counsel of wildlife is presently restricted to, firstly, the fortress of fauna from poaching, and, secondly, designation of some(prenominal) areas as wildlife sanctuaries where no extraction offorest produceis allowed and where the wildlife face a few(prenominal) disturbances. Although the faun a of Bangladesh have diminished in recent timesand the Sundarbans has not been spared from this decline, the mangrove forest retains several good wildlife habitats and their associated fauna. Of these, the tiger and dolphin are target species for planning wildlife pluckment and tourism development.There is high pen and vulnerable mammals living in two contrasting environments, and their statuses and practicement are strong indicators of the general terminal figure and management of wildlife. Origin As a marketing student it is necessary to know assorted maneuver and policies ready(prenominal) to the term of Branding. The main purpose of our report is to make it an efficient as tumesce as well- implicated item for a branding manifesto in the criteria of nation branding. Our teacher Mr. Rafiuddin Ahmed has been very much concerned with our topic and helped us in every step to create this wonderful report. The most important vista of this report is that it has the latest informa tion about the country aspect, the natural resources al topical anestheticisation of function items, the forest related articles and much more.It is a report which consists of all the true stuffs about the nature, the scenario, the natural habitat issue related to Sundarbans. broadly speaking our report is based on the nation branding that mean we are very much think to brand our country by Sundarbans and it is our main view of making this report. Therefore the natural scenario and the tourist attraction are all covered in this report about the Sundarbans. The most general view of this report is that, if a general person reads this report, he or she could easily on a lower floorstand the branding in Bangladesh and its current market situation, position, relevance in our country. many another(prenominal) organizations and renowned personalities of the world have made their report fit in to this planning process.Therefore to make this report meaningful and acceptable, we have tried our best to do this work a perfect hotshot. Objectives Every report has some accusings. There are one broad objective and some item objectives in their respective field. Our report on Sources of Nation Branding has some specific objectives and a broad objective. Broad objective To make Sundarbans as a major(ip) branding constituent for Bangladesh. Specific objectives ? To know the branding aspects of Sundarbans. ? To know the current tourism situations. ? To explain the various branding ways to brand our nation. Methodology We prepared one trinity of our report from secondary sources.We collected all the ask information from different reference books, journal and related papers. All the members of our group worked hard in seminar for preparing this report. We also followed our text book for collecting some necessary information. The sheets provided by our course teacher also helped a lot for preparing report. Limitations We face some specific problem while preparing this report. These problems created some barriers to go ahead. Those specific problems are 1. We didnt get enough time to prepare this report, thats why we prepared the report in a hurry. 2. We also had some financial problems to prepare the report. 3. We didnt get all the required materials for enhancing the report.Introducing Sundarbans Sundarbans is the largest mangrove forest in the world. It is listed as a world heritage site by UNESCO. Two tercet of the Sundarbans remain in Bangladesh and the rest of it are situated in the India. The nameSundarbancan be literally translated as elegant forest in theBengali language(Shundor, beautiful andbon, forest). The name may have been derived from theSundaritrees (the mangrove speciesHeritiera fomes) that are found in Sundarbans in large numbers. Alternatively, it has been proposed that the name is a corruption ofSamudrabanShomudrobonSea Forest) orChandra-bandhe(name of a primitive tribe).However, the generally accepted view is the one asso ciated withSundaritrees. The history of the area can be traced back to 200300 AD. A ruin of a city reinforced byChand Sadagarhas been found in the Baghmara Forest Block. During theMughalperiod, the Mughal Kings leased the forests of the Sundarbans to nearby residents. Many criminals alsok bema in the Sundarbans from the advancing armies of EmperorAkbar. Many have been cognize to be attacked by TigersMany of the buildings which were built by them later fell to hands of Portuguese pirates, salt smugglers and dacoits in the 17th century. Evidence of the fact can be traced from the ruins at Netidhopani and other cans scattered all over Sundarbans.The legal status of the forests underwent a series of changes, including the distinction of being the firstmangroveforest in the world to be brought under scientific management. The area was mapped first in Persian, by theSurveyor Generalas early as 1764 pursual soon after proprietary rights were confiscated from theMughal Emperor Alamgir IIby theBritishEast India Companyin 1757. Since the British had no expertise or adaptation in mangrove forests. Systematic management of this forest tract started in the 1860s after the brass of a Forest Department in theProvinceofBengal, inBritish India. The management was entirely designed to extract whatever treasures were available, but labor and lower management mostly were staffed by topical anaesthetics. Nation BrandingNation Branding is the corroboratement of an image (internally and externally) for a country based on positive and pertinent values and eruditions. Nation branding aims to measure build and manage the reputation of countries (closely related to institutionalise branding). Some approaches applied, such as an increasing importance on the exemplary value of products, have led countries to emphasize their distinctive characteristics. The branding and image of a nation-state and the successful transferee of this image to its exports is just as important as what they actually produce and sell. This is also referred to as country-of-origin effect. Nation branding is still a developing field in which scholars continue their search for a integrated theoretical framework.Many governments have resource dedicated to Nation Branding. Their aim is to improve their countrys standing, as the image and reputation of a nation can dramatically influence its success in attracting tourism receipts and investment capital in exports in attracting a talented and creative men and in its cultural and political influence in the world. Simon Anholt is widely considered to be the founder, champion and initiator of this concept and field of study and practice. Branding Bangladesh Like other countries, Bangladesh has started to brand her and trying to figure out the resources, capabilities, acumen in the related field.We have lots of scopes/opportwholeies resources say novel laureates, historic places, longest edge in the world, culture, manpower, cuisine etcetera Lack of proper branding maiden and expertise, we are lagging down form the race of branding the country. Simon Anholt identifies 6 criteria for branding a nation. They are 1. Tourism, 2. Exports, 3. Governance, 4. Investment immigration, 5. Culture and heritage and 6. People. Tourism sector Tourism sector has a lot of potentiality for branding. It can be our major criteria for branding. We can create a positive brand image about Bangladesh by branding our beautiful tourist area. Because most of the people when think about any country, the first visual image come to mind that the tourism place of the country.We have many place in the country which is full of natural beauty, they need to be properly advertised and maintained. Why Select Sundarbans We have the largest mangrove forest in the world. This is The Sundarbans. The Sundarbans over the forms attracts heroic forest product collectors, hunters, nature and wildlife lovers, researchers, and tourists. The beauty and natural resource of the Sundarbans can symbolize the natural beauty of Bangladesh. It has the odd beauty with the dazzling expanse of green, the blue heaven knock meeting the horizon, the playful high tide and the ebb, the very smell of life in the air and the immemorial sea beach.The Sundarbans play an important role in the economy of the southwestern region of Bangladesh as well as in the national economy. It is the single largest source of forest produce in the country. The forest has been declare a world heritage site by UNESCO in 1999. So, we select Sundarbans for Branding Bangladesh. Branding Sundarbans The term brand is widely used but un equally understood. Its meaning ranges from source country to consumers perception about a product. In todays world, consumer perception gets more currency. If we put it simply, a brand is defined as a name, term, sign, symbol, design, or a combination of all these elements that is intended to identify the goods or supporters of a sell er and differentiate them from competitors.According to marketing guru Philip Kotler, Brand image is the set of beliefs consumers detain about a particular brand. Simon Anholt, pioneer of nation branding, argues that brand is intangible because it has brand value as outlined in his book Brand New Justice. The brand value lies in the trust of a brand name for quality and reliability, a form of guarantee for its reputation, a promise the brand delivers and the service it provides to the consumers. An increasing importance of the symbolic value of products has led marketers and, consequently, policy makers of countries to leverage their products with distinctive characteristics of the country of origin. present comes the concept of place branding.Dr Heather Skinner provides a comprehensive definition of place branding a places forwardingal activities, contextualized in the domain of marketing communications, marking the place with a distinct identity in the minds of the various tar get groups targeted by the incorporated place, from an inside-out approach, assuring the places multiple s suckholders, in partnership, manage and communicate the places brand identity to a wider world as they wished it to be presented. The idea of nation branding is an extended form of place branding. Nation branding focuses on the nation as a whole its people, culture and heritage, products and exports, investment, climate, tourism and so on.Bangladesh must take care of its own brand. This means that it must invest in its brand. It must manage and promote its brand. This is a task that must be taken by the government. The government has to take initiative to identify the full agenda of the country and mobilise the power. For this, the government needs to involve the key stakeholders. conflict in the branding process would encourage the stakeholders to promote the brand. The government, with a positive initiative, can get the uncoerced support of other stakeholders. Every citiz en and organization in a country would like to share a positive image of the country. A successful brand go away represent the diverse.A good brand go forth take into account the inherent complexities and, at the same time, it will differentiate the nation from the others, displace it in the best light possible, without exaggeration or distortion. Bangladesh is a wonderful Country in the world. Bangladesh has many tourist spot. All spot are very attractive and well-known. Sundarban is one of them. It is more beautiful place for the Tourist. The largest mangrove forest in the World (140,000 ha). The World famous Royal Bengal Tigers native land and about cd tigers live in sundarban. About 30,000 wonderful spotted deer live in sundarban. There are many Tourist Spot in Sundarban. We have the largest mangrove forest in the world. This is The Sundarbans.It can be the main attraction for the visitors who love forests. The beauty and natural resource of the Sundarbans can symbolizes t he natural beauty of Bangladesh. place. Our most of the tea garden is situated in Sylhet district. It can symbolize the beautiful image of Bangladesh. KATKA Katka is one of Heritage sites in Sunderban. In Katka at that place is a wooden honoring tower of 40 ft. high from where you can whoop it up the scenic beauty of Sundarban. A beautiful sea beach is there is Katka you will enjoy while you are walking to go the beach from the watching tower. Verities birds are tangible in Katka. Most beautiful place in sundarban. Kotka beach is truely magnificent. This sand track is five km long.I heard Kotka Beach is beautiful. But, it was more than beautiful. Moreover, it is built by nature and cared by nature. We were standing in front of Bay of Bengal and behind us there was the largest mangrove forest of the world. The weather was perfect to take a sea bath. We made a lot of joy while some other were too busy to keep the snaps of this beautiful place in a beautiful day. We stayed there ti ll noontide and then slowly made a return walk through the mysterious jungle of Sundarban again. It was in reality a thrilling walk. If one are interested to go to kotka beach, you will find itsouth-east ofNilkamalin the range of the Sundarbans.Usually it is convenient to start from the nearby island of Mongla (Khulna) by a variety of different boats, such as speedboats and cabin cruisers. The World famous Royal Bengal Tigers homeland and about 400 tigers live in sundarban. About 30,000 wonderful spotted deer live in sundarban. There are many Tourist Spot in Sundarban. Katka is one of Heritage sites in Sunderban. Katka a base for safaris, and well spot to see tigers and for bird-watching. Katka is well known for many rare and majestic wild animals. At Katka, one can see many precious wild animals right from tigers to deer and also varieties of birds and many kinds of monkeys. here(predicate) one can hear the natures music mixed with the wild fowls in the mornings and evenings.For those interested in wildlife trekking, the massive expanse of grassy meadows running from Katka to Kachikhali (Tiger taper) is an ideal route. Dont miss this place if you are an adventurous tourist. HIRAN POINT This is another tourist spot in Sunderban. It is called the world heritage state. You can enjoy the beauty of wild nature and dotted dears walking and running in Hiron point. There is number of spot in sundarban. Hiron Point is another tourist spot in Sunderban. It is called the world heritage state. Hiron Point is a beautiful spot, great for spotting tigers and other spectacular and rare wildlife animals. Also known as Nilkamal, it is well-known for tiger, deer, monkey, crocodiles and many precious birds. Often they are looking out there.This place attracts many tourists owing to its natural beauty and connate splendor. This is a place to have a look at the rare species of wild animals and birds, to be noted in the diary of bird watchers and wildlife enthusiasts. Every v isitors can Enjoy their time by watching this beautiful sinary of the nature. Here land and water meet in many novel fashions, Wildlife presents many a spectacle. No wonder, you may come across a Royal Bengal Tiger swimming across the streams or the crocodiles basking on the river banks. With the approach of the evening herds of deer make for the darking glades where boisterous monkeys shower Keora leaves from above for sumptuous meal for the former.For the botanist, the lover of nature, the poet and the painter this land provides a variety of wonder for which they all crave. Itsbeautylies in its unique natural surroundings. MAIN ATTRACTIONS Wildlife photography including photography of the famous Royal Bengal Tiger, wildlife viewing, boating inside the forest will call recordings, nature study, meeting fishermen, wood-cutters and honey-collectors, peace and tranquility in the wilderness, seeing the worlds largest mangrove forest and the riverine beauty. FAMOUS SPOTS The main touri st spots in Sundarban are Karamjol, Katka, Kochikhali, Hiron point and Mandarbaria. Hiron Point (Nilkamal) for tiger, deer, monkey, crocodiles, birds and natural beauty.Katka for deer, tiger, crocodiles, varieties of birds and monkey, morning and evening symphony of wild fowls. Vast expanse of grassy meadows running from Katka to Kachikhali (Tiger Point) provides opportunities for wild tracking. Tin Kona Island for tiger and deer. KARAMJOL Karmajal is one of the wonderful visiting places in sundarban. To appreciate and to view the most love species of Bangladeshs wildlife, thousands of visitors make their way to Karamjol, a ranger station deep in the forest that also serves as a deer-breeding center. Bangladesh has some exquisite wildlife species that are unique to the country, and Karamjol is one of the gateways to the majestic wildlife sanctuary, Sundarban. About karamjol Karamjol is one of the gateways to the majestic wildlife sanctuary, Sundarban. ? Karamjol, a ranger station d eep in the forest that also serves as a deer-breeding center. ? In the year 1966, the 38 500 square kilometers of Sundarban was declared a wildlife sanctuary. ? Hunting in this area is strictly prohibited and illegal. ? Karamjol is one the main tourist attraction point in shundarban. ? Every year thousands of visitors make their pillow slip to karamjol. ? The preservation and conservation of rare and endangered species, such as the Royal Bengal Tigers, are the primary concern of this national park. Wildlife of karamjol the treasure of karamjol is its wildlife. t is a kind of the focal point for the tourists. here one can enjoy the true sprite of the amateur forest. here one can see many kinds of species from birds to crocodiles. The lists of wildlife are following thereby 1.Mammal, 2. Insect. 3. Bird species (260 species). 4. Reptiles and fish (120 species). 5. Wildlife enthusiast can look forrad to viewing River Dolphins. 6. Salt-Water Crocodiles. 7. Deer. 8. Wild boar. 9. Ducks. 10. Sandpipers. 11. Moths. 12. Monkeys. 13. Snakes. 14. Foxes. 15. And the ever elusive and graceful Royal Bengal Tiger. Requirements and Recommended Items The requirements to make a trip to karamjol are quite easy and hassle free. they are following thereby Visitors who are elicited in contracting a glimpse of the breathtaking wildlife of Bangladesh at Karamjol and Sundarban must first gain permission from the Forest policeman before entering the forest. ? And vaccines against Cholera must be taken before leaving for Karamjol. ? Other recommended items for the trip include dressing according to the tropical climate. ? boots with rubber soles or comfortable walking shoes ? adapted drinking water. ? Insect repellent. ? A medical kit. ? Anti-diarrhea medication. ? And ant-malarial medication is also proposed. Karamjol and the breathtaking natural world of the Sundarban Wildlife asylum await the adventurous traveler. To stand in one of the worlds largest mangrove belts, the mysteri ous forests and glut land, and be amidst he picturesque jungle of Bangladesh, is an experience that will stay forever embedded in the hearts of those who come to explore Bangladesh. DUBLAR CHOR Bangladesh is a wonderful country. Along with sky touching hills and forests there are a lot of majestic beaches and islands. Dublar chor is one of them. This island is an awesome place for visitors. This beautiful little island can be found on the southern border of the Sundarbans. It looks onto the magnificent bay of bangle, providing visitors with some outstanding views. It can be said that Dublar Chor is like paradise in the Bay of Bengle. Around 50,000 individuals stop here every year. Many of these visitors are local, but each year more and more foreigners seem to be added to the mix.One of the main reasons that so many people make the trip out to Dublar Char annually is because it is the best location to celebrate Rash Mela and holy bath. This Hindu festival is based on the meeting of Radha and Krishna a mating which is celebrated by a three-day long annual festival. The tradition dates back more than 200 old age and is incredibly exciting for both local and world(prenominal) visitors . The island is beautiful and awesome- thats what I can say about the Dublar Char. The beach Is a nice one. And the water is like glass. Most important thing is that there is nopollutionin the island. All are built by nature and taken care of by nature.Forest is very near and you can feel it. Dublar Char, a beautiful island known for its picturesque scenes, is famous for fishing and is a place for fishermen with abundant of fish fauna. One can enjoy the fishing here, The Island has all the natural beauty of any of the world renowned Islands. It is an attractive island where herds of spotted deer are often seen to graze. A casual walk around the Island provides the tourist with the chance of spotting many wild animals. With water all around and with lots of fish fauna, Dubl ar Char offers unique experience to the impatient visitors. Key Development strategies for Branding Sundarbans 1. Establishing Priority ZonesOverall development of tourism in a country is a huge task that should be a coordinated effort while stakeholders, both general and clandestine one, must reach a consensus in designing and creating anteriority zones for tourism in Bangladesh. Selecting priority zones is something that needs special focus and consideration from different sectors like Ministry of Civil Aviation & Tourism in collaboration with Ministry of Finance, Ministry of Planning, Ministry of Forest and Environment, Bangladesh Bank, Bangladesh Parjatan Corporation, different Chambers of Commerce & Industries, and interested corporate houses. To present an international tired Tourism Site, we not only have to take soft policies but also have to take hard policies as well.We ought to realize and study that Branding for Sundarbans for the international visitors needs to un derstand the nature of available Tourism facilities they are interested in. 2. Marketing Mix system For any commercial venture withdraw marketing mix can play a dominating role along with other relevant mechanisms. When it comes to marketing mix for Sundarbans, the concept of marketing mix has to be understood in a way that the industry can become objectively profit oriented by using all its warring advantages. The 7Ps, that is Product, Price, Place, Promotion, People, Process and Physical Evidence, of the marketing mix needs to pragmatically be considered to create effective market oriented customer services that can attract the local and international customers.There are sea, hill, historical and cultural tourism products in Bangladesh. That is why the nature of marketing dodging or product strategy should comply with the regions and its vicinity. Tourism as an nonvisual sector especially international tourism, as one of the most vibrant indistinguishable export sectors, get significant amount of foreign exchange to the balance of stipend and makes very important contribution to the economic growth of a country (Hossain 2006). Tourism is regarded as an invisible export because it has the potential to bring foreign exchange to a country, through the provision of services to abroad visitors (Davidson 1994). 3. Branding Bangladesh as a Largest Mangrove ForestIn order to promote any country as tourist destination the collective efforts from the different stakeholders are mandatory because the bigger success of the promotion abroad depends on creating and presenting a very positive image of the country where the role of branding plays a definitive performance. So far as our tourism experiences are concerned our biggest fallout in tourism is lack of brand image. Briton (1979) in his article the image of the third world in tourism marketing pointed out the inability of the tourism industry to represent destinations as real places and noted that the third wo rld destinations are portrayed as paradise, unspoiled, sensuous, mystical and/or exotic and these types of representation affect tourists expectations and behavior.As a result, branding Tourism in Bangladesh is a part of Branding Bangladesh as a nation, what means that Bangladesh should be branded first as a nation so that the products of the Bangladesh can be pose in the other parts of the world. Baker (2007) argues that creating a brand that is going to stand out from competitors, oscillate with customer needs, and gain the support of local stakeholders requires patience, vision, collaboration, and strategic thinking. This is the high time for us to have a collective branding approach for Bangladeshi products abroad in general and for tourism in Bangladesh in particular. 4. Communications Strategy Communication means a total sum of different facilities provided by roadstead and transports, power and energy, telecom and ICT based communication and so on. When the question of bran ding Bangladesh comes to the table of discussion, ur strategists both private and public ones should have a comparative picture of our communications with our neighboring countries. Our roads and transport system cannot meet the global standard. Most of the roads of inter-district communications have been suffering from severe damage and maltreatment, for example, one passenger has to take about 7- 9 hours from Dhaka to Khulna. About 95% of the foreign airlines dont cover any destinations of the country rather than Dhaka. The domestic flights between Dhaka and other destinations are not hassle free. World Wide Web creates a new avenue for a number of new players into the tourism marketplace. Internet as a main distribution mechanism for direct contact is the worthy creation.A well-organized, informative, easily accessible attractive website needs to be designed to pull the tourists. Search locomotive Optimization (SEO) is the prime criteria here to make the browser hit the particu lar website. Better communication will increase the number of domestic tourists as well as overseas tourists. 5. Accommodation Strategy growth unique adjustment facilities is an integral part of total tourism approach. What has to be stated here is that accommodation facility for tourism industry must be designed in different tiers. In addition, establishment of food shops and restaurants should also focus on income level of the different tourists.Here we want to state that local administration and business body should come forward to control this malpractice. In order to attract international tourists, some accommodation facilities should have all kind of services that are making available by our competitors. 6. Role of Financial Institutions Tourism has yet to be recognized as an industry in our country. To establish or to recognize a concern as industry different organs of the society, business and government should frame a uniform code of policies where the role of financial i nstitutions is in the front line. Short, medium and long-run project-financing needs to be made available to boost need-based portfolio investment in tourism sector.So, financial institutions, different business organizations and potential investors of this sector might develop a joint working policy to turn tourism into a full-fledged industry where concerned backward and forward linkage industries are equally treated as inevitable part of tourism advancement in Bangladesh. 7. Safety and Security Strategy Many of our tourist places happen to be quite vulnerable to security concerns. Most people believe that effective vigilance by the security agencies play vital role in maintaining security. In some cases, it is true that law enforcing authority can ensure safety and security. On the other hand, if we look into causes of the hazard in one place, surprisingly it is found that most miscreants and trouble makers are from the locality. Consequently, moral, ethical and cultural uplift ment of the local people, to a large extent, is the fundamental and sentinel for ensuring security of tourists.In the same vein, some quarters think that formation and the deployment of especial security force, which may realistically be called Tourist Police, can provide substantial security benefit along with regular security agencies. For example, an specialized police (Beach Police) are already in operation in Coxs Bazaar but what has to be in the front line is that they need to be equipped so as to withstand against any disturbance from any quarter on beaches. Tourism as an industry can have all grounds to contribute to the national exchequer along with other industries. Perhaps, it sounds quite new when it comes up as industry in our country but tourism is one of the oldest industries across the world.As we look into the growth of tourism in the region, we do come to see bewildering facts that many countries of this region those developed quite a lot in industry did not have s ubstantial natural advantages to turn tourism into industry however, they for example, Nepal, Thailand, Malaysia, Sri Lanka and Singapore took effective and rational strategies to establish tourism as industry. At the same time, many countries of this region have realise considerable trust and financial benefit out of their tourism. Bangladesh as a country having enormous natural facilities and being at cross section of the land can be an illustrious destination of tourism. To make Bangladesh so, effective tourism strategies and contemporary product mix have no alternative. Therefore, categorization and segmentation of tourism product remain a challenging issue for our concerned strategies. As we understand, Bangladesh has dedicated room to develop tourism in the areas of hill, sea, history and culture. ConclusionThe Sundarbans area is one of the most densely populated in the world, and the population is increasing. As a result, half of this ecoregions mangrove forests have been cu t down to submit fuelwood and other natural resources. Despite the intense and large-scale exploitation, this still is one of the largest contiguous areas of mangroves in the world. another(prenominal) threat comes from deforestation and water diversion from the rivers inland, which causes far more silt to be brought to the estuary, clogging up the waterways. A new Khulna Forest Circle was created in Bangladesh back in 1993 to preserve the forest, and Chief Conservators of Forests have been posted since.The direct administrative head of the Division is the Divisional Forest Officer, based at Khulna, who has a number of professional, subprofessional and support staff and logistic supports for the implementation of necessary management and administrative activities. The basic unit of management is the compartment. There are 55 compartments in four Forest Ranges and these are clearly demarcated principally by natural features such as rivers, canals and creeks. The Sundarbans plays an important role in the economy of the southwestern region ofBangladeshas well as in the national economy. It is the single largest source offorest producein the country. The forest provides raw materials for wood based industries. In addition to traditional forest produce like timber, fuelwood, pulpwood etc. large scale harvest of non wood forest products such as thatching materials,honey, bees-wax, fish, crustacean and mollusk resources of the forest takes place regularly. The vegetated tidal lands of the Sundarbans also function as an essential habitat, produces nutrients and purifies water. The forest also traps nutrient and sediment, acts as a storm barrier, shore stabilizer and energy storage unit. Last but not the least, the Sunderbans provides a wonderful aesthetic attraction for local and foreign tourists.